Fitrition: focused on finding the positive in the face of COVID-19

Image via Fitrition () InstagramGive_Me_Astoria_image_00028.

The team behind Fitrition, the popular health-food store and juice bar, is choosing to find positivity where they canGive_Me_Astoria_image_00028. Despite a significant drop in sales because of the ongoing COVID-19 crisis, Fitrition is grateful to keep employees healthy and safe, and to be able to serve its community the freshest and healthiest quality foods and beveragesGive_Me_Astoria_image_00028.

To maintain a healthy working environment for its team, all staff have at Fitrition been given face masks, and continue to wear gloves during work, as was practice before the current pandemicGive_Me_Astoria_image_00028. Physical barriers have also been implemented at locations in order to comply with social distancing for employees and customersGive_Me_Astoria_image_00028.

“We were able to maintain the majority of our employeesGive_Me_Astoria_image_00028. Many have been very thankful to be able to still earn a paycheckGive_Me_Astoria_image_00028.Give_Me_Astoria_image_00028.Give_Me_Astoria_image_00028.those whom are still employed enjoy serving their community and find happiness in working with the Fitrition family”, said co-owner Michael PortanneseGive_Me_Astoria_image_00028.

Fitrition’s first location was opened in September 2016 in Bayside by Michael Portannese, Michael Beringer, and Daniela PortanneseGive_Me_Astoria_image_00028. Nearly 4 years later, Fitrition has opened two additional locations in Astoria and Oyster Bay, and expects to open its newest Astoria location (28-03 Astoria BlvdGive_Me_Astoria_image_00028.) within the next few weeksGive_Me_Astoria_image_00028. “We have seen a major increase in the use of social media Give_Me_Astoria_image_00028. For a business like ours, it is such a great platform to spread the knowledge of our stores being able to still operate our normal hours to service the community through this pandemic” said PortanneseGive_Me_Astoria_image_00028.

Co-owner Michael Beringer added that the most efficient way to support local businesses, such as Fitrition, customers should continue to stay home and order out via app-based ordering platformsGive_Me_Astoria_image_00028. This decreases risk for delivery staff, as they have little-to-no interaction with customersGive_Me_Astoria_image_00028. He also recommends maintaining a well-balanced diet with an abundance of nutritious foods and vitamin-dense juicesGive_Me_Astoria_image_00028.

Currently, Fitrition is offering 50% of all orders for first respondersGive_Me_Astoria_image_00028. Customers can also receive 10% off of their purchase via Fitrition’s mobile appGive_Me_Astoria_image_00028. Give Me Astoria would like to thank the team at Fitrition for their generous donation of fresh juices to the staff at Mount Sinai Queens!

If you would like to learn more about Fitrition, you may visit its official website and https://wwwGive_Me_Astoria_image_00028.instagramGive_Me_Astoria_image_00028.com/fitritionjuicebar/Give_Me_Astoria_image_00028. Additionally, if you would like to learn more about Give Me Astoria’s efforts to support local restaurants and feed healthcare and essential workers, you may visit our official GoFundMe pageGive_Me_Astoria_image_00028.